What is Greenwashing?

Greenwashing is a practice in which companies or organisations mislead consumers by presenting their products or activities as more ecological or sustainable than in reality.

This term came from a combination of "green" and "whitewashing" (whitewashing).

This is often used as a way to increase sales or improve the company's image, without actually implementing sustainable practices.

Futtera Sustainability Communication distinguishes several signs of greenwashing, including:

• concealing or presenting only part of information on the product's life cycle,
• no description of specific environmental benefits,
• provide data which the consumer cannot verify,
• use of generals and scientific language,
• use of green colours and environmental themes.

Why take training on Greenwashing?

This training will teach you how to recognize and avoid unfair marketing practices.

Participants will learn effective methods of preventing greenwashing, which will help them to better protect the interests of their organisations and build a reliable corporate image.

Training is particularly useful for those involved in product marketing so that they can use environmental claims legally.

We invite you to our training "ESG a greenwashing. How to avoid greenwashing?", where we will pass practical knowledge on recognition and anti-greenwashing.

Participants will learn how to effectively protect the interests of their organization and build a reliable image of the company.